Because good content is always the answer
Writing & Editing
It all starts with in-depth audience research. What do people need to know? How fast do they need it?
I've written just about everything: white papers, landing pages, earned media articles, resources libraries, social media posts, and more. A minimalist at heart, I love language that is clear and direct.
I use my skills as a reporter and editor to write about a wide range of subjects. That means I research the hell out of it, talk to the right people, and use raw data to persuade audiences.
Every brand needs to unite behind a single voice. It's the only way to keep an audience truly engaged.
Good communication requires buy-in from multiple stakeholders. I use data and research to ensure everyone has the information needed to align on goals. From there, decisions can be made with confidence.
I've written style guides, defined corporate goals, and shaped crisis strategies. It all starts with understanding what people need.
I enjoy helping small-business owners discover their brand identities and support it with rich content.
Understanding a brand means first understanding the customer. As their advocate, I ask a ton of questions to understand their journey to you.
From there, we'll explore your brand's persona. How do you want audiences to perceive you? I'll use this to build an effective strategy that anticipates the needs of customers with web content, blogs, email campaigns, and more.
I began my career as a scrappy beat reporter in San Francisco. I was quickly promoted to editor roles and have been writing and shaping content ever since. Because I'm a good listener, people want to talk to me, and that has definitely taken me on a few adventures. I take personal pride in my work and love what I do. I enjoy philosophy podcasts, Will Farrell movies, and organizing messes.
A blog about finding your way
Milly is an exceptional editor, mentor, and leader. When we worked together at the SF Examiner, I found her to be an incredibly thoughtful and talented editor who always brought intelligent perspective to content. Milly guided me to making the editorial decisions necessary to best serve the interests of our readers and our community, rather than the interests of my ego and pride. This is a value she instilled in me that I hold dear today and have worked very hard to instill it in others. She's creative, funny, hard-working, and an all-around amazing human being who will never drop the ball.
Tiffany Apczynski, Zendesk
Mill Valley, CA